Green Light
Super market Strategic content branding
PROBLEM
Greenlight Supermarket was preparing to launch in a competitive retail environment and needed a strong, cohesive brand identity to differentiate itself from other players. The client wanted a brand that conveyed trust, modernity, and accessibility to attract a wide range of customers.
SOLUTION
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Brand Identity Development:
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Designed a vibrant logo incorporating shades of green to represent freshness and sustainability.
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Crafted a tagline that reinforced Greenlight’s commitment to quality and affordability.
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60%
INCREASE IN SOCIAL MEDIA ENGAGEMENT
35%
UPLIFT IN IN-STORE SALES
25%
GROWTH IN ONLINE ORDERS
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Featured Material
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Implementation & Strategy:
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Guided the client on rolling out the new branding, ensuring consistency in all applications.
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Provided a branding guide to help their team sustain the visual identity in future projects.
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The Results
Greenlight Supermarket launched with a polished and professional brand that resonated with its target audience. The new branding helped establish immediate recognition in the market, drawing in customers and setting the tone for a positive shopping experience.
Key Outcomes:
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Increased customer engagement both online and in-store.
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Positive feedback from stakeholders about the professional and modern look.
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Strengthened market positioning as a reliable and accessible retail choice.
Client Testimonial
"Empra Design and Publishing Agency understood our vision and brought it to life. The branding has been a key factor in our successful launch. Their professionalism and creativity were outstanding!"